Blackstone (BX) Announces Significant Investment in Simpli.fi
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Blackstone Announces Significant Investment in Simpli.fi, a Leading Programmatic Advertising Platform, at $1.5 Billion Valuation
June 28, 2021 7:30 AM EDTInvestment to accelerate Simpli.fis next stage of growth and innovation
NEW YORK & FORT WORTH, Texas & CHICAGO--(BUSINESS WIRE)-- Blackstone (NYSE: BX) announced today that private equity funds managed by Blackstone (Blackstone) have entered into a definitive agreement to make a significant equity investment in Simpli.fi (Simpli.fi or the Company), a leader in programmatic advertising and agency management software. Blackstone will join existing investor GTCR, a leading private equity firm, as majority shareholders in the Company. The investment, which would be made through Blackstones flagship private equity vehicle, values the company at approximately... More
