Toyota to raise US auto prices by average $270 from July

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June 20, 2025 9:44 PM EDT

FILE PHOTO: A Toyota Tacoma is seen during the New York International Auto Show, in Manhattan, New York City, U.S., April 5, 2023. REUTERS/Andrew Kelly/File Photo

(Reuters) -Japanese carmaker Toyota Motor said on Saturday it will raise prices for some vehicles sold in the United States by an average of $270 starting in July.

The automaker's decision follows U.S. President Donald Trump's imposition of a 25% tariff on imported vehicles and auto parts. A Toyota spokesperson, however, denied the tariff directly influenced the price increase.

"The latest price hike is part of our regular review of the prices," Nobu Sunaga, a Toyota spokesperson, said.

Prices for Lexus models, Toyota's luxury brand, would also increase by an average of $208, he said.

(Reporting by Maki Shiraki in Tokyo, additional reporting by Angela Christy in Bengaluru; Editing by Jacqueline Wong)


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