Meta discontinues AI image feature days after launch

July 10, 2026 7:31 PM EDT

People walk behind a logo of Meta Platforms company, during a conference in Mumbai, India, September 20, 2023. REUTERS/Francis Mascarenhas

July 10 (Reuters) - ‌Meta ​said ​on Friday it is ‌discontinuing an AI feature ⁠that allowed users ‌to generate images ‌using public Instagram accounts, days after rolling ​out the feature.

"Our intent was ⁠to provide a useful creative ​tool and to give people control ​over whether ‌their public content could be ⁠referenced in this way," Meta said ⁠in a statement.

"We've heard the ​feedback that this feature missed the mark, so ‌it's no longer available," it ‌said.

(Reporting by ⁠Natalia Bueno ‌Rebolledo in ​Mexico City; Editing by Edmund ‌Klamann)



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