Flipkart ties up with Netflix to offer loyalty members mobile streaming plan

July 31 (Reuters) - Walmart-owned ‌Flipkart said ​on ​Friday it has partnered with Netflix to offer members of its loyalty ‌programme a monthly mobile subscription after four ⁠qualifying orders, as it looks to encourage repeat ‌purchases by customers.

India's e-commerce ‌companies are increasingly using loyalty programmes to drive repeat purchases as competition intensifies across online ​retail and quick commerce.

Flipkart, which WalMart bought a controlling stake in 2018, has expanded ⁠into grocery and rapid deliveries through Flipkart Minutes, competing with Amazon ​in e-commerce and rivals including Blinkit, Zepto, Swiggy Instamart and BigBasket in ​quick commerce.

Flipkart shifted its holding ‌company to India from Singapore earlier this year, paving the way for ⁠a planned stock market listing in the country. Reuters reported in March that the company was ⁠aiming to list in Mumbai before March 2027, though ​it had yet to firm up the IPO's size or valuation.

Under the partnership, Flipkart Plus members who ‌place four orders of at least 299 rupees each in a calendar ‌month across Flipkart, Flipkart Grocery or Flipkart ⁠Minutes will receive ‌a 30-day Netflix ​Mobile subscription from Aug. 1.

(Reporting by Chandini Monnappa in Bengaluru; Editing by Nivedita ‌Bhattacharjee)

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