CarMax taps former IHG chief Keith Barr as CEO

February 12, 2026 8:18 AM UTC

CarMax logo is seen in this illustration taken June 27, 2022. REUTERS/Dado Ruvic/Illustration

Feb 12 (Reuters) - CarMax ‌on Thursday ​named ​Keith Barr as its next chief executive, who will take over ‌the helm at the used-car retailer ⁠as it navigates a turnaround plan and lower ‌demand.

Shares of the company ‌were down more than 5% in early trading.

Barr, a veteran from the hospitality ​industry, most recently served as the top boss at InterContinental Hotels Group. He ⁠takes charge effective March 16.

CarMax has to navigate a ​choppy used vehicle market amid a nationwide dip, as cash-conscious buyers hold ​on to their older cars ‌for longer.

It has relied on initiatives including some job cuts ⁠to soften a blow from lower demand and margin pressures, as inflationary headwinds continue to ⁠weigh on buyers.

Jeff Lick, an analyst at Stephens, said ​the appointment may temper takeover speculation, but noted Barr's lack of auto retail turnaround experience.

During the ‌third quarter, the company's interim CEO, David McCreight, said "It is clear ‌CarMax needs change."

CarMax's earlier CEO, Bill ⁠Nash, stepped down in ‌November amid ​a broader leadership shake-up.

(Reporting by Apratim Sarkar; Editing by Shailesh Kuber and Maju ‌Samuel)



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