Audi half-year deliveries fall on China competition, US tariffs

July 10, 2026 5:03 AM EDT

An Audi S6 e-tron car is displayed on media day at the 2024 Paris Auto Show in Paris, France, October 14, 2024. REUTERS/Benoit Tessier

July 10 (Reuters) - ‌Audi, ​German ​carmaker Volkswagen's premium brand, reported ‌on Friday a 7% ⁠year-on-year fall in ‌global deliveries during ‌the first half of the year, as ​competition in China and U.S. ⁠tariffs hampered demand.

Deliveries fell by nearly ​a fifth in China in the January ​to June ‌period, while declining around 17% ⁠in North America, it said.

"The market environment ⁠in China remains challenging ​and highly competitive," Audi said in a statement, pointing ‌to pricing pressure, rising fuel ‌prices and changes ⁠to subsidy ‌policies.

(Reporting ​by Danny Callaghan; Editing by Emelia ‌Sithole-Matarise)



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