Apple launches M6 MacBook Pro and iMac, pitches faster on-device AI

October 27, 2026 9:39 AM EDT

Apple logo is seen in this illustration taken September 24, 2025. REUTERS/Dado Ruvic/Illustration

Oct 27 (Reuters) - Apple ‌on ​Tuesday ​unveiled a new 14-inch MacBook Pro and iMac powered by its ‌latest M6 chip, touting faster performance ⁠for running AI tasks directly on the ‌devices.

Here are more details:

• ‌The 14-inch MacBook Pro starts at $1,999, while the iMac starts at $1,499

• Customers ​can pre-order the two products from Wednesday in 35 countries and regions, ⁠including the US, with availability starting November 6

• Apple ​said the M6 MacBook Pro delivers up to 30% faster graphics ​and up to 25% ‌faster AI performance than its M5 predecessor, along with up ⁠to 24 hours of battery life, the longest ever in a Mac

• The new ⁠iMac delivers up to 5x faster on-device AI ​performance than the previous M4 model, Apple said

• The launches come a day before Apple ‌hosts a "Pro and tell" event in Los Angeles on October ‌28, which Bloomberg News has reported ⁠is expected to feature ‌Apple's first ​touch-screen MacBook Pro

(Reporting by Anzar Mehraj in Bengaluru; Editing by Leroy ‌Leo)



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