Apple plans to expand ads business - FT

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April 22, 2021 12:29 AM EDT

FILE PHOTO: The Apple Inc. logo is seen hanging at the entrance to the Apple store on 5th Avenue in Manhattan, New York, U.S., October 16, 2019. REUTERS/Mike Segar

(Reuters) -Apple Inc is planning to expand its advertising business by adding a second advertising slot in its App Store search page's "suggested" section, the Financial Times reported on Thursday.

The new advertising slot, which will be rolled out by the end of the month, will allow advertisers to promote their apps across the whole network, rather than in response to specific searches, according to the report. (https://on.ft.com/3sG7Ikn)

The report comes as Apple plans to send prompts to iPhone users to allow apps to use their data for personalized advertising, a move that has drawn backlash from tech rival Facebook Inc, which argues the changes will hurt the social media company's ad business.

Apple did not immediately respond to a Reuters request for comment.

(Reporting by Sneha Bhowmik and Shubham Kalia in Bengaluru; Editing by Shounak Dasgupta)


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