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Emirates Airline Selects Microsoft (MSFT) as Partner in Global Brand Campaign
April 16, 2014 6:15 AM EDTMicrosoft (Nasdaq: MSFT) Advertising announced Tuesday that it has been chosen by Emirates Airline and its media agency Havas Media Group as one of the key partners for its global brand campaign. The large-scale campaign spans 25 markets and runs across services including MSN, Xbox, Windows 8 and Skype on four different screens (PC, TV, tablet and mobile). The campaign aims to raise brand awareness among a target audience of football fans by driving views of the hero video created by BBDO featuring footballing legends Cristiano Ronaldo and Pele aboard Emirates' flagship aircraft, the Airbus... More
Microsoft (MSFT) Announces Cloud Service and 'Big Data in a Box'
April 15, 2014 1:48 PM EDTAt a customer event in San Francisco, Microsoft (Nasdaq: MSFT) CEO Satya Nadella showcased innovations available today with the launch of SQL Server 2014, the newest version of the world's most widely deployed database, and outlined the company's path to deliver a platform for ambient intelligence. Nadella stressed the importance of a data culture one that encourages curiosity, action and experimentation for everyone and every organization. Microsoft also shared the results of new IDC research that shows companies that take a comprehensive approach to data stand to realize an additional 60 percent return... More
