Bazaarvoice Adds Visual Commerce Capabilities With Acquisition of FeedMagnet
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Bazaarvoice (BV) Acquires Social Media Curation Company, FeedMagnet
April 15, 2014 9:04 AM EDTBazaarvoice, Inc. (Nasdaq: BV) announced that it has acquired FeedMagnet, a privately-owned social media curation company that enables brands to collect, curate and display consumer-generated images, video and social content on their websites and other marketing properties. The transaction, completed in a $9 million cash purchase, complements the Bazaarvoice platform with a customer-centric rich media solution that enables brands and retailers to create powerful visual commerce solutions.
The explosion of activity on image-heavy social media platforms such as Facebook, Instagram, Pinterest and Twitter is helping to shift how consumers discover, explore and engage... More
