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Piper Jaffray Teen Survey Shows Developing Trends from Athleisure to Video Games
April 9, 2014 8:21 AM EDTPiper Jaffray released its popular Teen Survey for the Spring of 2014 and issued their thoughts on the implications for fashion, apparel, restaurants, video games, online content and media.
In Global Fashion & Lifestyle Brands, the firm notes that the teen survey supports trade-off between athleisure and denim. "Since Fall 2010 we have seen mindshare in denim move from 20% to 13% while our athleisure group has moved from 2% to 14%". Names that benefit from this trend within the firm's coverage include: VF Corp. (NYSE: VFC), Nike Inc. (NYSE: NKE), Black Diamond... More
