Amazon.com (AMZN) Raises Price of Amazon Prime to $99

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Go back to Amazon.com (AMZN) Raises Price of Amazon Prime to $99

UPDATE: Amazon.com (AMZN) Sees After-Hours Action

March 13, 2014 4:43 PM EDT

(Updated - March 13, 2014 5:14 PM EDT)

UPDATE: Upside in Amazon.com (NASDAQ: AMZN) may be related to ChannelAdvisor data showing February comps up 23%. eBay (NASDAQ: EBAY) is also higher with ChannelAdvisor showing February comps up 15%.
... More

Amazon.com (AMZN) Prime Hike to Add Up to $0.55/Sh to Bottom-Line, RBC Capital Says

March 13, 2014 10:02 AM EDT

RBC Capital analyst Mark Mahaney weighed in on news Amazon.com (NASDAQ: AMZN) is raising the U.S. Amazon Prime fee from $79 to $99... More

Amazon.com (AMZN) Prime Price Hike Could Add 9% to FY15 Op. Income - Cowen

March 13, 2014 9:38 AM EDT

Cowen and Company reaffirms its Ouperform rating and $440 price target on Amazon.com (Nasdaq: AMZN) following reports earlier that the Amazon Prime membership will rise from $79 to $99 per year.

Analyst John Blackledge sees the move adding an incremental $450 million in operating income for Amazon. The analyst models the Prime sub base around 23... More

Amazon (AMZN) Higher on Amazon Prime Price Hike

March 13, 2014 8:23 AM EDT

The initial response to Amazon's (NASDAQ: AMZN) move to raise its Amazon Prime prices from $79 to $99 is a positive. Shares are up 1.7% to $376.75.... More