Twitter (TWTR) Expands 'Alerts' to New Countries, Adds New Features
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Twitter (TWTR) Looks for Three-Day Winning Streak; Up 140% Since IPO
December 23, 2013 12:24 PM ESTTwitter (NYSE: TWTR) is up nearly 5 percent Monday, hitting another post-IPO record high at $63.22 earlier in the session.
This is the third-day of gains for Twitter, having moved 12.5 percent over that period.
Twitter shares are up 140 percent since conducting its... More
BMO Capital Starts Twitter (TWTR) at Market Perform, $55 PT on Valuation
December 19, 2013 5:05 PM ESTAfter the close of trading Thursday, BMO Capital initiated coverage on Twitter, Inc. (NYSE: TWTR) with a Market Perform rating and $55 price target. While positive on social TV, valuation keeps them on the sidelines.
"After the recent run in the shares, we are relegated to the sidelines despite having a positive view of Twitter's differentiated opportunity around Social TV advertising," analyst Daniel... More
Twitter (TWTR) Debuts 'Conversation Tracking' for Twitter Ads
December 18, 2013 12:23 PM ESTTwitter (NYSE: TWTR) is launching a new tool for advertisers: Conversation Tracking. The tool will allow advertisers to better understand the full impact of impressions and engagements from Promoted Tweets.
The following was posted to Twitter's Advertising Blog today:
How does this work?
Lets say a shoe retailer wants to measure how a specific Promoted Tweet campaign drove purchases on their website. Using conversion tracking, the retailer would create a purchase... More
