Twitter (TWTR) Debus Photo-Sharing in Direct Messages, Timeline Swiping
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Twitter (TWTR) Debuts 'Conversation Tracking' for Twitter Ads
December 18, 2013 12:23 PM ESTTwitter (NYSE: TWTR) is launching a new tool for advertisers: Conversation Tracking. The tool will allow advertisers to better understand the full impact of impressions and engagements from Promoted Tweets.
The following was posted to Twitter's Advertising Blog today:
How does this work?
Lets say a shoe retailer wants to measure how a specific Promoted Tweet campaign drove purchases on their website. Using conversion tracking, the retailer would create a purchase... More
Twitter (TWTR) Debuts Broad Match for Keyword Targeting
December 11, 2013 3:04 PM ESTTwitter (NYSE: TWTR) is debuting new broad match for keyword targeting. The following was posted on the official Twitter blog today:
Earlier this year we launched keyword targeting in timelines, which allows Twitter advertisers to connect with an audience based on keywords mentioned in their Tweets and the Tweets they engage with. Since then, many advertisers have leveraged this tool to reach users with the right intent,... More
