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Apple (AAPL) Topples Coca-Cola (KO) to Become Most Valuable Brand (FB) (GOOG)
September 30, 2013 6:42 AM EDTFor the first time in the history of Interbrands Best Global Brands report, there is a new #1 brand: Apple (Nasdaq: AAPL). Interbrand, the worlds leading brand consultancy, publishes Best Global Brands on an annual basis, identifying and examining the top 100 most valuable global brands. With Apple claiming the top position this year, Google jumps to #2 and Coca-Cola (NYSE: KO), the brand that held the #1 position for 13 consecutive years, moves to #3. This year, the total value of all 100 Best Global Brands is USD $1.5 trillion -- an 8.4 percent record... More
