salesforce.com (CRM), ExactTarget (ET) merger passes FTC muster - Bloomberg
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salesforce.com (CRM), ExactTarget (ET) Receive Early HSR Termination in Proposed Merger
June 25, 2013 4:41 PM EDTsalesforce.com (NYSE: CRM) and ExactTarget (NYSE: ET) announced their receipt of notice from the Federal Trade Commission of the early termination of the required waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended, with respect to salesforce.com's... More
Salesforce.com (CRM) to Acquire ExactTarget (ET) for $33.75/Share
June 4, 2013 7:32 AM EDTSalesforce.com (NYSE: CRM) and ExactTarget (NYSE: ET]) announced that they have entered into a definitive agreement under which salesforce.com will acquire ExactTarget in a transaction valued at approximately $2.5 billion.
Salesforce.com's acquisition of ExactTarget will further its mission of being the world's leading CRM platformone that enables companies to transform how they connect with their customers across sales, service, and marketing. By combining ExactTarget's leading digital marketing capabilities with salesforce.com's leading sales, service and social marketing solutions, salesforce.com will create a world-class marketing platform across email, social, mobile and the web.
The dramatic increase in consumer and business use of social networks, mobile devices, and new digital technologies is causing a revolution in marketing, as budgets previously spent on traditional media are now moving to digital campaigns. Gartner estimates that by 2015 consumer technology companies will have switched one-third of their traditional marketing budgets to digital1, and CMOs will outspend CIOs on information technology by 20172.
The acquisition of ExactTarget will accelerate the growth and leadership of the Salesforce Marketing Cloud. The combination of ExactTarget's industry-leading marketing automation and campaign management capabilities with salesforce.com's leading social marketing... More
