NIQ and Similarweb to build AI commerce measurement tool

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Go back to NIQ and Similarweb to build AI commerce measurement tool

NIQ and Similarweb Advance Agentic Commerce Measurement for the AI Shopping Era

September 2, 2026 6:45 AM EDT

New solution will connect AI-driven discovery to consumer intent, product content, AI-driven traffic and sales conversion

CHICAGO--(BUSINESS WIRE)-- NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced further advancements in its Agentic Commerce Measurement strategy through a collaboration with Similarweb (NYSE: SMWB). The companies are collaborating on a new solution to help brands, retailers and technology platforms understand how products are purchased in an increasingly agentic economy.

The work adds a measurement component to NIQ's Commerce Intelligence strategy, focused on deploying... More