NIQ and Similarweb to build AI commerce measurement tool
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NIQ and Similarweb Advance Agentic Commerce Measurement for the AI Shopping Era
September 2, 2026 6:45 AM EDTNew solution will connect AI-driven discovery to consumer intent, product content, AI-driven traffic and sales conversion
CHICAGO--(BUSINESS WIRE)-- NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced further advancements in its Agentic Commerce Measurement strategy through a collaboration with Similarweb (NYSE: SMWB). The companies are collaborating on a new solution to help brands, retailers and technology platforms understand how products are purchased in an increasingly agentic economy.
The work adds a measurement component to NIQ's Commerce Intelligence strategy, focused on deploying... More
