Kontoor Brands sets Helly Hansen revenue target above $1.1B by 2030

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Kontoor Brands Unveils Helly Hansen Growth Strategy and 2030 Financial Targets

September 2, 2026 2:30 AM EDT

OSLO, Norway--(BUSINESS WIRE)-- Kontoor Brands, Inc. (NYSE: KTB) today announced Helly Hansens long-term growth strategy and 2030 financial targets, which Kontoor Brands will present at the Helly Hansen® Investor Day later today. The plan is designed to scale Helly Hansen globally while significantly expanding its profitability through 2030.

"With 150 years of technical heritage and an authentic right to win globally, Helly Hansen is a brand with tremendous long-term growth potential," said Scott Baxter, Chief Executive Officer and Chairman of the Board of Kontoor Brands. "Strong alignment between our teams has... More