rhode to launch at Sephora across 19 European countries in Sept. 2026
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rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora
August 31, 2026 9:00 AM EDTPARIS--(BUSINESS WIRE)-- rhode, the beauty brand founded by Hailey Rhode Bieber and part of e.l.f. Beauty (NYSE: ELF), today announced its collection of high-performance, skin-focused products will be available at Sephora online and in most stores across Europe starting Wednesday, 30 September, 2026, following its 2025 rollout with Sephora in the U.S., Canada, and the U.K. This expansion with Sephora in Europe increases global access to rhode through physical retail, marking a pivotal next stage for the brand.
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