Scripps names NBCUniversal veteran to head SMB ad unit
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Scripps taps NBCU sales veteran to lead small and medium business growth and direct response advertising
August 27, 2026 3:30 PM EDTNEW YORK, Aug. 27, 2026 (GLOBE NEWSWIRE) -- The E.W. Scripps Company (NASDAQ: SSP) has appointed Jen Carfley, a seasoned media sales leader, as head of small and medium business growth (SMB) and direct response advertising, effective immediately.
In this newly created role, Carfley will lead the companys enterprise-wide strategy to connect growth-focused advertisers with Scripps premium video inventory including sports, news and entertainment and performance-driven television advertising solutions across its local, national, linear and connected TV platforms. As part of that work, beginning next year, Carfley will lead direct response... More
