Nexxen launches unified smart TV home screen ad standards
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Nexxen Introduces Standardization of Smart TV Home Screen Advertising
August 20, 2026 9:00 AM EDTNEW YORK, Aug. 20, 2026 (GLOBE NEWSWIRE) -- Nexxen, the advertising technology platform powered by unique data and media, today announced the launch of the standardization of Smart TV home screen inventory specifications across original equipment manufacturers (OEMs). Uniform specifications will enable advertisers to more seamlessly activate campaigns within these high-attention environments through Nexxen TV Home Screen, bypassing the complexity of managing fragmented formats and requirements.
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