Butler/Till and iHeartMedia complete AI-driven streaming audio ad campaign
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Butler/Till and iHeartMedia Launch the Advertising Industry's First Agentic Streaming Audio Media Campaign
August 20, 2026 8:00 AM EDTIndustry-first activation marks a major milestone in AI-powered media buying for premium audio
ROCHESTER, N.Y.--(BUSINESS WIRE)-- Butler/Till, an independent media agency, today announced the completion of the advertising industry's first agentic streaming audio media campaign with iHeartMedia, marking the first time premium streaming audio inventory has been purchased through an AI-powered agentic media buying workflow.
Launched on behalf of a US Agricultural Solutions company, the campaign demonstrates how artificial intelligence is moving beyond planning and optimization to participate in the execution of premium media transactions. Operating within marketer-defined objectives,... More
