Citi agrees to acquire rewards platform Kard Financial
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Citi Expands Customer Engagement and Commerce Media Capabilities With Addition of Kard
August 13, 2026 4:30 PM EDTHighlights:
Kards commerce media and rewards platform will help Citi deliver more personalized credit card rewards and offers for customers and create new engagement opportunities for merchants The proposed acquisition aims to combine Citis scale with Kards technology, talent and brand relationships to enable a superior consumer and merchant experience This move will advance Citis Investor Day priorities and further strengthen its commerce ecosystem strategyNEW YORK--(BUSINESS WIRE)-- Citis U.S. Consumer Cards business today announced that it has entered into an agreement to... More
