Nexxen adds same-day data onboarding to its DSP platform
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Nexxen Accelerates First-Party Data Activation with New DSP Onboarding Capability
July 29, 2026 9:00 AM EDTStreamlined workflow maximizes the value of advertisers' first-party data, quickly transforming insights into performance
Newly enhanced Unified Identity Graph unlocks additional value, delivering more holistic view of audiences across devices
NEW YORK, July 29, 2026 (GLOBE NEWSWIRE) -- Nexxen, the advertising technology platform powered by unique data and media, announced today the general availability of a new first-party data onboarding capability within its demand-side platform (DSP), Nexxen DSP, that enables brands and advertisers to ingest, validate and prepare audiences for activation in 24 hours or less.
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