Klaviyo launches social media marketing product for its CRM platform
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Klaviyo Enters the (Social) Chat
July 7, 2026 9:30 AM EDTNew product, Klaviyo Social Marketing, is designed for the B2C CRM and turns social engagement into customer growth
BOSTON--(BUSINESS WIRE)-- Today, Klaviyo (NYSE: KVYO), the autonomous B2C CRM, announced the launch of Klaviyo Social Marketing; a new product built for connecting siloed social media engagement to omnichannel marketing strategies that drive revenue and more personalized customer experiences.
Social has become one of the most important channels for customer engagement. However, for most brands, interactions like comments, direct messages, mentions, creator partnerships, and user-generated... More
