UBS Starts Liftoff Mobile (LFTO) at Buy

Buy this mobile app monetization stock, Goldman says

Goldman Sachs initiated coverage of a recently listed adtech firm with a Buy rating and a $40 price target in a note to clients on Monday, arguing the mobile app monetization platform is well-positioned to benefit from several secular tailwinds in digital advertising driven by artificial intelligence and the continued growth of in-app ad spending.

In a note, analyst Eric Sheridan told investors that Liftoff Mobile (NASDAQ:... More

William Blair Starts Liftoff Mobile (LFTO) at Outperform

William Blair analyst Ralph Schackart initiates coverage on Liftoff Mobile (NASDAQ: LFTO) with a Outperform rating.

The analyst comments "Large and Growing Market. According to eMarketer, global mobile ad spending was estimated at roughly $554 billion in 2025 and is projected to expand to about $812 billion... More

Wolfe Research Starts Liftoff Mobile (LFTO) at Peerperform

Wolfe Research analyst Shweta Khajuria initiates coverage on Liftoff Mobile (NASDAQ: LFTO) with a Peerperform rating.

The analyst comments "Liftoff's mission is to connect people to the mobile apps they enjoy. Liftoff helps advertisers, mobile app developers, and DSPs generate healthy ROI on their ad spend (user acquisition, app installs, and engagement) and helps publishers scale revenue. Liftoff has 160K+ SDK integrations, reaches 1.4B+ DAUs, powers $140B of... More

Wells Fargo Starts Liftoff Mobile (LFTO) at Overweight

(Updated - June 29, 2026 5:48 AM EDT)

Wells Fargo analyst Alec Brondolo initiates coverage on Liftoff Mobile (NASDAQ: LFTO) with a Overweight rating and a price target of $32.00.

The analyst comments "We are constructive on non-game app user acquisition... More

Goldman Sachs Starts Liftoff Mobile (LFTO) at Buy

Goldman Sachs analyst Eric Sheridan initiates coverage on Liftoff Mobile (NASDAQ: LFTO) with a Buy rating and a price target of $40.00.

The analyst comments: Liftoff is a mobile app monetization platform that facilitates the buying, selling, and measurement of ads within mobile apps, operating a unified platform as both a Demand-Side Platform (DSP) and a Supply-Side Platform (SSP), powered by its proprietary AI neural network... More

Jefferies Starts Liftoff Mobile (LFTO) at Buy

Jefferies analyst James Heaney initiates coverage on Liftoff Mobile (NASDAQ: LFTO) with a Buy rating and a price target of $34.00.

The analyst comments: We view LFTO as a winner in the large and fast-growing performance ad market for mobile apps. Over... More

Barclays Starts Liftoff Mobile (LFTO) at Overweight

Barclays analyst Ross Sandler initiates coverage on Liftoff Mobile (NASDAQ: LFTO) with a Overweight rating and a price target of $34.00.

The analyst comments: The newer generation of ad tech companies like LFTO, APP (not covered) and others are benefiting from important structural differences (compared to their legacy peers) that appear durable: 1) App-based digital advertising is... More

Morgan Stanley Starts Liftoff Mobile (LFTO) at Equalweight

Morgan Stanley analyst Matthew Cost initiates coverage on Liftoff Mobile (NASDAQ: LFTO) with a Equalweight rating and a price target of $30.00.

The analyst comments: A Scaled Mobile Performance Advertising Platform, With Significant Opportunity Beyond Gaming: Liftoff is an independent mobile advertising platform that helps... More

RBC Capital Starts Liftoff Mobile (LFTO) at Outperform

RBC Capital analyst Matthew Swanson initiates coverage on Liftoff Mobile (NASDAQ: LFTO) with a Outperform rating and a price target of $35.00.

The analyst comments: We view Liftoff as a strategic player in the emerging market of performance in-app advertising. Despite the growth seen in the sector in recent years, we still feel it is being undermonetized relative to traditional... More