Omnicom and NBCUniversal develop CTV ad tool with AI optimization

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Go back to Omnicom and NBCUniversal develop CTV ad tool with AI optimization

OMNICOM MEDIA AND NBCUNIVERSAL LAUNCH DYNAMIC CONTEXTUAL ADVERTISING SOLUTION TO REDEFINE CREATIVE PERFORMANCE IN CTV

June 25, 2026 1:30 PM EDT

New Solution Combines AI-Powered Creative Optimization In-Flight with Contextual Signals to Deliver More Relevant Advertising Experiences Across Streaming Environments

Announcement Wraps Omnicom Media's Cannes News Blitz Revealing First-Mover Partnerships That Connect Brand Content to Platform Programming, Viewing Experiences and Consumer Expectations

CANNES, France, June 25, 2026 /PRNewswire/ -- Omnicom Media, an Omnicom (NYSE: OMC) connected capability, and NBCUniversal have... More