Carter's and Atlanta Dream announce two-season WNBA partnership
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Carter’s and the Atlanta Dream Launch First-of-Its-Kind Partnership to Redefine Family Fandom in Atlanta
June 25, 2026 6:30 AM EDTMulti-season partnership will bring family-first experiences, community storytelling, retail activations and game-day moments to Atlanta families during the 2026 and 2027 WNBA seasons
ATLANTA--(BUSINESS WIRE)-- Carters, Inc. (NYSE: CRI) and the Atlanta Dream today announced a first-of-its-kind, multi-season partnership designed to celebrate modern families, hometown pride and the growing cultural impact of womens basketball. Through the 2026 and 2027 WNBA seasons, the partnership will create immersive experiences rooted in childhood, sport and community redefining what it means to be a fan from the very first moments.
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