Nexxen and L2 Data launch VoterMatch for political ad targeting
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Nexxen and L2 Data Launch VoterMatch, Bringing Greater Precision, Transparency and Performance to Political Advertising
June 18, 2026 9:00 AM EDTNEW YORK, June 18, 2026 (GLOBE NEWSWIRE) -- Nexxen, the advertising technology platform powered by unique data and media, and L2 Data (L2), a leading provider of voter data and insights, today announced a strategic partnership to launch VoterMatch a new solution designed to improve political advertisers understanding of which voters have been reached, and how frequently.
At present, political campaigns largely rely on modeled or probabilistic data, often inferring who saw an ad based on device, cookie or household signals that are not verified against actual voter records. Consequently, campaigns may over-deliver or under-reach key audiences,... More
