OptimizeRx launches programmatic EHR advertising platform

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Go back to OptimizeRx launches programmatic EHR advertising platform

OptimizeRx Launches Programmatic Access to Authenticated EHR Advertising at Scale

May 11, 2026 7:30 AM EDT

WALTHAM, Mass., May 11, 2026 (GLOBE NEWSWIRE) -- OptimizeRx Corp. (the Company) (Nasdaq: OPRX), a leading provider of healthcare technology solutions helping life sciences companies reach and engage healthcare providers (HCPs) and patients at the most important decision points, today announced the launch of a new programmatic connection point between OptimizeRxs proprietary EHR network and DSPs, enabling media buyers to activate scalable, point of care campaigns within their existing programmatic workflows. This launch also opens up new access for OptimizeRx to the programmatic market, estimated at 90% of the total U.S. digital display ad... More