Coty Partners With Pencil to Build End-to-End Gen AI Content System

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Go back to Coty Partners With Pencil to Build End-to-End Gen AI Content System

Coty Partners With Pencil to Build End-to-End Gen AI Content System

May 4, 2026 4:00 AM EDT

NEW YORK--(BUSINESS WIRE)-- Coty, one of the world's largest beauty companies, and Pencil, the world's #1 generative AI marketing platform, today announced a partnership to put real-time, AI-powered content creation at the heart of Coty's Consumer Beauty division.

With a transformation and creative team led by sister company Jellyfish, Pencil's end-to-end content platform will be embedded across Coty's Consumer Beauty brands, enabling creative and marketing teams to generate, deploy, and optimize images and videos with greater speed, scale, and efficiency. This marks the next phase of the collaboration, with Pencil establishing a dedicated, embedded team at Coty... More