NIQ partners with Ulta Beauty in strategic data sharing deal
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NIQ and Ulta Beauty Announce Strategic Data Sharing Collaboration
April 30, 2026 7:00 AM EDTUlta Beauty Selects NIQ as Primary Beauty Insights Panel Provider, Expands Sales Data into NIQs Full View of Beauty Channel
CHICAGO--(BUSINESS WIRE)-- NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and Ulta Beauty, the largest U.S. specialty beauty retailer, today announced a strategic data sharing collaboration to expand industry visibility into the U.S. beauty marketplace and strengthen decision-making for brands and retailers.
Under the agreement, Ulta Beauty will share sales data for inclusion in NIQs forthcoming Full View of Beauty channel,... More
