Brown-Forman and Pernod Ricard end merger talks

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Go back to Brown-Forman and Pernod Ricard end merger talks

Brown-Forman and Pernod Ricard Terminate Discussions Regarding Potential Combination

April 28, 2026 4:42 PM EDT

Brown-Forman Focused on Creating Value for All Stakeholders by Advancing Ongoing Strategic and Operational Plans

LOUISVILLE, Ky.--(BUSINESS WIRE)-- Brown-Forman Corporation (NYSE: BFA, BFB) today announced that the company and Pernod Ricard have terminated discussions regarding a potential business combination, as the companies were unable to reach mutually agreeable terms. Brown-Forman and Pernod Ricard previously confirmed discussions on March 26 and noted there could be no assurance that any such agreement would be reached. Brown-Forman issued the following statement:

We intend to create long-term value for all stakeholders by focusing on our strategic and... More