Springbig launches AI audience builder for retail marketers

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Go back to Springbig launches AI audience builder for retail marketers

Springbig Launches AI Audience Builder, Giving Regulated Retailers a Smarter Way to Target, Engage, and Grow

April 13, 2026 10:00 AM EDT

BOCA RATON, Fla., April 13, 2026 (GLOBE NEWSWIRE) -- Springbig (OTCQX: SBIG), the AI-powered marketing and customer engagement platform serving regulated retailers and brands, today announced the launch of AI Audience Builder, a breakthrough capability that enables retailers to create precisely targeted customer segments using plain, natural language powered by artificial intelligence. No filters. No manual logic. No data expertise required.

The launch positions Springbig at the forefront of AI-driven retail marketing, delivering a tangible productivity and revenue advantage to dispensary operators competing in an increasingly data-intensive market.

Instead of navigating complex segmentation... More