Estée Lauder appoints WPP as first global media partner
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The Estée Lauder Companies Fully Establishes Its “One ELC” Operating Model and Reaches Milestone in Its Profit Recovery and Growth Plan
April 1, 2026 5:00 PM EDTWPP Appointed First-Ever Global Media Partner, Unifying Media Execution Worldwide
One ELC Operating Model Is Transforming How the Company Operates at Scale
NEW YORK--(BUSINESS WIRE)-- The Estée Lauder Companies Inc. (NYSE: EL) today announced WPP as its first-ever global media partner, marking a significant advancement of its One ELC operating model, a scalable system designed to operate faster, execute with greater discipline, and drive growth. In fully establishing One ELC, the Company also reached a significant milestone in its Profit Recovery... More
