Brown-Forman confirms merger discussions with Pernod Ricard

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Go back to Brown-Forman confirms merger discussions with Pernod Ricard

Brown-Forman Confirms Discussions With Pernod Ricard

March 26, 2026 6:30 PM EDT

LOUISVILLE, Ky.--(BUSINESS WIRE)-- Brown-Forman Corporation (NYSE: BFA, BFB) today issued the following statement:

We note the recent market rumors regarding a potential business combination involving Brown-Forman and Pernod Ricard. Brown-Forman regularly explores and evaluates strategic opportunities, and can confirm it is engaged in discussions with Pernod Ricard.

If agreed and subject to customary approvals, this partnership would be akin to a merger of equals, drawing from the talent and expertise of both companies, and creating value for shareholders.

Synergies from the contemplated combination are expected to be significant, creating a global spirits leader... More