Paramount+ secures five-year PBR streaming deal starting 2026
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Paramount and PBR Announce Landmark Five-Year Media Rights Deal
November 5, 2025 8:01 AM UTCParamount+ to Become Streaming Home of PBR Unleash The Beast
NEW YORK, Nov. 5, 2025 /PRNewswire/ --Â Paramount and PBR (Professional Bull Riders) today announced a new five-year media rights agreement that will make Paramount+ the primary streaming home of PBR's premier tour, Unleash The Beast, starting in the 2026 season beginning December 12.
Under the agreement, Paramount+ will stream live coverage of the full PBR... More
