PubMatic partners with MNTN to expand connected TV advertising access
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PubMatic and MNTN Partner to Expand Premium CTV Market, Driving Net-New Advertiser Demand and Unlocking a 10% Publisher Revenue Lift
October 13, 2025 11:00 AM EDTStrategic partnership democratizes premium inventory through direct access to top tier streaming publishers
No Headquarters/REDWOOD CITY, Calif.--(BUSINESS WIRE)-- PubMatic today announces a strategic partnership with MNTN (NYSE: MNTN) that significantly expands access to premium Connected TV advertising for performance-focused marketers. By supplying MNTN's self-serve Performance TV platform with PubMatic's direct access to top-tier streaming publishers, including Paramount, NBCUniversal, Sling, Philo, and LG Channels, the partnership is already delivering measurable results: publishers on the PubMatic platform are experiencing 10% revenue uplift from 14% more unique advertiser demand1. Thats in... More
