DraftKings signs multi-year advertising deal with NBCUniversal
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NBCUniversal and DraftKings Enter Multi-Year Collaboration Across Expansive Sports Portfolio
September 29, 2025 8:00 AM EDTExclusive Agreement Creates Cross-Platform Integrations For All Major Sports Properties Including NBA, NFL, NCAA PGA Tour, Premier League, and More
BOSTON, Sept. 29, 2025 (GLOBE NEWSWIRE) -- DraftKings Inc. (NASDAQ: DKNG) announced today that it has entered into a multi-year advertising agreement with NBCUniversal to execute exclusive integrations and digital sponsorships across NBCUniversals top-tier sports properties, including premier national coverage. This deal marks a significant milestone for both companies, expanding DraftKings presence in sports broadcasting through one of its largest and most impactful multi-platform agreements to date.
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