Wrangler and Genesco sign multiyear footwear licensing agreement
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Wrangler and Genesco Sign Multiyear Licensing Agreement
July 15, 2025 9:00 AM EDT--Agreement Will Expand Wranglers Presence in the Footwear Market and Expand Genescos Portfolio of Licensed Brands--
GREENSBORO, N.C.--(BUSINESS WIRE)-- Wrangler, the legendary denim and lifestyle brand, and Genesco (NYSE: GCO), a footwear industry leader with a portfolio of owned and licensed lifestyle brands and more than 1,250 retail stores, have signed a new multiyear licensing agreement for Genesco to design, source and market mens, womens and childrens footwear under the Wrangler brand.
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