Amazon (AMZN) Ads and Roku Announce Partnership
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Amazon Ads and Roku Announce Partnership Creating the Largest Authenticated CTV Footprint
June 16, 2025 12:00 AM EDTNew exclusive partnership cements Amazon as Rokus most addressable DSP for CTV activation
NEW YORK--(BUSINESS WIRE)-- Today, Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively through Amazon DSP. The new collaboration delivers logged-in reach to an estimated 80M U.S. Connected TV (CTV) households, representing more than 80% of U.S. CTV households according to ComScore data. Unlocking an addressable CTV audience at such unprecedented scale will drive improved performance, planning,... More
