Colgate-Palmolive (CL) to Acquire Prime100

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Go back to Colgate-Palmolive (CL) to Acquire Prime100

Colgate-Palmolive Company Announces Agreement to Acquire Prime100

February 18, 2025 5:00 PM EST

NEW YORK--(BUSINESS WIRE)-- As part of its growth strategy, which includes investing in faster-growing product segments adjacent to its core categories, Colgate-Palmolive Company (NYSE: CL) today announced that it has agreed to acquire Care TopCo Pty Ltd, owner of the Prime100 pet food brand. This acquisition provides the Companys Hills Pet Nutrition division with an entry into the fast-growing fresh pet food category while complementing its existing science-led, veterinarian-endorsed specialty pet food diets and strengthening its presence in the Australian pet food market.

Based in Melbourne, Australia, Prime100... More