Viant Technology Inc. (DSP) Acquires IRIS.TV

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Go back to Viant Technology Inc. (DSP) Acquires IRIS.TV

Viant Technology Announces Acquisition of IRIS.TV

November 12, 2024 4:03 PM EST

IRVINE, Calif.--(BUSINESS WIRE)-- Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on IRIS to supply a consistent content signal to marketers. IRIS has integrated with over 1,400 video content owners, platforms and content management systems indexing over 60,000,000 streaming video files. This acquisition will accelerate the mission of IRIS to expand its CTV content identification at scale across premium publishers.

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