Publicis Groupe to Acquire Influential
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Publicis Groupe to Acquire Influential, Creating World’s Leading Influencer Marketing Solution
July 25, 2024 11:38 AM EDTInfluential is the largest influencer marketing company and platform in the world. Its proprietary AI-powered technology platform with over 100 billion data points, and its network of over 3.5M creators including 90% of global influencers with 1M+ followers, are at the service of 300+ brands around the world. Publicis Groupes understanding of consumers via Epsilon, combined with Influentials platform, will enable brands to identify creators that meaningfully connect to their target customers and communities, while providing the unique ability to holistically plan, manage, and measure investment across social, digital, and affiliate... More
