Citi Comments on Netflix (NFLX) Ad-Tier Update

Evercore ISI Reiterates Outperform Rating on Netflix (NFLX)

May 17, 2024 4:38 AM UTC

Evercore ISI analyst Mark Mahaney reiterated an Outperform rating and $650.00 price target on Netflix (NASDAQ: NFLX).

The analyst comments "We are reiterating our Outperform rating and $650 PT on NFLX in the wake of our meeting with management in NYC during the Upfront week... More

Wall Street analysts bullish on The Trade Desk following Netflix news

May 16, 2024 9:25 AM UTC

The Trade Desk Inc. (NASDAQ: TTD) shares jumped over 4% Wednesday after it was revealed that Netflix (NASDAQ: NFLX) will team up with the company, Google Display & Video 360, and ad-tech firm Magnite to accelerate automated ad buying.

Here's how Wall Street reacted:... More

Netflix hits 40 million users for ad-supported plan

May 15, 2024 3:18 PM UTC

(Reuters) -Netflix said on Wednesday its ad-supported tier has reached 40 million global monthly active users, from 5 million a year earlier, a sign that its push to attract new users with the cheaper plan is paying off.

The jump comes at a time when streaming companies are facing stiff competition and introducing bundles with their rivals to retain subscribers.

Netflix, which launched the... More

Netflix (NFLX) will launch an in-house advertising technology platform

May 15, 2024 3:16 PM UTC

Netflix (NASDAQ: NFLX) announced:

At Netflix's second Upfront presentation to advertisers, the message was clear: When you advertise with Netflix, you can reach the most engaged audience in the world.

Advertising Growth

Amy Reinhard, Netflixs President of Advertising, walked advertisers through the continued growth and momentum of Netflixs ad-supported plan, which now has 40 million global monthly active users up from 5 million a year ago. Over 40% of all signups in the ads countries now come from the ads plan.

[We have 40 million monthly active users and 40% of new Netflix users choose... More

Jefferies Reiterates Buy Rating on Netflix (NFLX), positive on NFL deal

May 15, 2024 2:58 PM UTC

Jefferies analyst Andrew Uerkwitz reiterated a Buy rating and $655.00 price target on Netflix (NASDAQ: NFLX).

The analyst said: "We are positive on the NFL deal, which we believe will create a compelling value proposition for NFLX's emerging ad business. In our view, this 3yr deal comes with attractive terms (... More

Netflix (NFLX) call put ratio 1.2 calls to 1 put

May 15, 2024 10:39 AM UTC

Netflix (NASDAQ: NFLX) 30-day option implied volatility is at 27; compared to its 52-week range of 24 to 52. Call put ratio 1.2 calls to 1 put as share price down 1.2%.

... More

Netflix (NFLX) close to agreeing a deal to stream NFL games - report

May 15, 2024 9:39 AM UTC

Netflix (NASDAQ: NFLX) is close to finalizing a deal to acquire exclusive rights to stream two National Football League (NFL) games on Christmas Day, Bloomberg News reported Wednesday.

The move marks a significant step forward for Netflix as it ventures into live programming, securing rights to one of the worlds premier sports competitions and the most popular sport in the U.S.

The agreement would be the first time Netflix has licensed live football content.... More

Netflix to stream NFL games on Christmas Day from this year

May 15, 2024 9:05 AM UTC

(Reuters) -Netflix said on Wednesday it would stream two National Football League games on Christmas Day this year, doubling down on efforts to add more live programming on its streaming service.

It will also stream at least one game on Christmas Day in 2025 and 2026 as part of the exclusive three-season agreement.

The deal marks the first time Netflix has licensed the rights to one of the world's biggest sports leagues and also the first time it would show live football.

Netflix content... More

Netflix (NFLX) Nears Deal For NFL Games, Extending Push Into Sports - Bloomberg

May 15, 2024 8:52 AM UTC

(Updated - May 15, 2024 8:54 AM EDT)

Netflix (NASDAQ: NFLX) is finalizing a deal to acquire exclusive rights to stream two NFL games on Christmas Day, according to Bloomberg, citing people with knowledge of the matter.

The company will pay less than 150 million per game.

... More

U.S. CPI preview - Be very careful with these details as you trade today

May 15, 2024 7:05 AM UTC

Investing.com - Markets are on edge ahead of this week's macroeconomic data: the United States inflation for the month of April, which we will know at 8:30 am. It is expected that the overall rate has risen by 3.4%, one tenth less than the previous month, and that the core rate has increased to 3.6%, one tenth less than in March.

How to invest today amid the tension of the US CPI? Try InvestingPro and find out!... More

Comcast set to launch Peacock, Netflix and Apple TV+ streaming bundle - WSJ

May 14, 2024 1:04 PM UTC

The Wall Street Journal reported on Tuesday that Comcast (NASDAQ: CMCSA) will bundle its Peacock streaming service with rivals Netflix (NASDAQ: NFLX) and Apple (NASDAQ: AAPL) TV+.

The bundle, named "StreamSaver," will be... More

Comcast to unveil Netflix, Apple TV+, Peacock streaming bundle

May 14, 2024 11:15 AM UTC

(Reuters) - Comcast is set to launch a streaming bundle combining its Peacock service with Netflix and Apple TV+, as the media and broadband company looks to retain subscribers in the face of stiff competition.

The new bundle, StreamSaver, will be available to all its broadband, TV and mobile subscribers and at a "vastly reduced price to anything in the market today", Comcast CEO Brian Roberts told the MoffettNathanson Media, Internet & Communications Conference on Tuesday.... More

Comcast (CMCSA) To Launch Bundle Of Peacock, Netflix And Apple Tv+ - WSJ

May 14, 2024 9:20 AM UTC

Comcast (NASDAQ: CMCSA) To Launch Bundle Of Peacock, Netflix And Apple Tv+ - WSJ

Bundle Will Be Available To Comcast Internet Customers... More

How much is Netflix (NFLX) likely to pay to acquire NFL rights? Expert weighs in

May 14, 2024 7:21 AM UTC

According to recent media reports, Netflix (NASDAQ: NFLX) is set to acquire exclusive rights to two NFL Christmas Day games. With the NFL set to release its 2024-25 schedule on Wednesday, Guggenheim analyst Michael Morris provided an update on the likely cost as well as the audience and revenue implications of the two games.

According to Guggenheims estimates, the two games are estimated to cost around $200-$250 million combined.... More