Nautilus (NLS) Relaunches BowFlex Brand
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Nautilus, Inc. Relaunches BowFlex® Brand
July 31, 2023 8:30 AM EDTNew identity reflects the home fitness leader's commitment to helping consumers build a lifetime love of movement
VANCOUVER, Wash.--(BUSINESS WIRE)-- It's an inviting evolution of an iconic brand: Nautilus, Inc. (NYSE: NLS) is relaunching the BowFlex® brand identity with a new visual system and brand philosophy linking the brand to the idea that fitness isn't about fitting into a pair of jeans or someone else's idea of perfection, it's about feeling good every time you move. BowFlex customers are driven to exercise by the strong and... More
