Nautilus (NLS) Relaunches BowFlex Brand

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Go back to Nautilus (NLS) Relaunches BowFlex Brand

Nautilus, Inc. Relaunches BowFlex® Brand

July 31, 2023 8:30 AM EDT

New identity reflects the home fitness leader's commitment to helping consumers build a lifetime love of movement

VANCOUVER, Wash.--(BUSINESS WIRE)-- It's an inviting evolution of an iconic brand: Nautilus, Inc. (NYSE: NLS) is relaunching the BowFlex® brand identity with a new visual system and brand philosophy linking the brand to the idea that fitness isn't about fitting into a pair of jeans or someone else's idea of perfection, it's about feeling good every time you move. BowFlex customers are driven to exercise by the strong and... More