Ford (F) predicts $3B pretax loss in EV business this year
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‘Refounded’ Ford to Show How Customer-Focused Segments Will Drive Value and Growth, Changes in Financial Reporting
March 23, 2023 7:00 AM EDTSays results will now be reported by Ford Blue (iconic gas, hybrid vehicles), Ford Model e (breakthrough EVs) and Ford Pro (commercial products, services), not by regional markets Believes Ford+ will produce solid growth and sustained, healthy profitability and returns by deploying new technologies, achieving higher quality, lowering costs and complexity Reconfirms late-2026 margin targets of 10% for company adjusted EBIT and 8% for Ford Model e the latter driven by ambitious scaling of EV production run rates Points to Ford Pro as a powerful illustration of how customer-relevant, software-enabled vehicles and services will generate value... More
New Ford ‘Built Ford Proud’ Campaign Celebrates the Next Generation of Drivers Alongside Actor Sydney Sweeney, Stunt Driver Dee Bryant, and Professional Surfer Kai Lenny
March 22, 2023 8:30 AM EDTDEARBORN, Mich.--(BUSINESS WIRE)-- An actor restoring a Bronco. A professional stunt driver defying stereotypes. A big wave surfer with a passion for trucks. These are drivers that will be featured the next chapter of Ford Motor Companys Built Ford Proud campaign, showcasing how Sydney Sweeney, Dee Bryant, and Kai Lenny use their... More
