WWP, Plc (WPP) Acquires Goat
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WPP Acquires Data-Driven Influencer Marketing Agency Goat
March 22, 2023 8:30 AM EDTLONDON--(BUSINESS WIRE)-- WPP (NYSE: WPP) today announces the acquisition of Goat, one of the worlds leading influencer marketing agencies.
Goat specialises in data-led end-to-end influencer marketing campaigns grounded in performance and measurement and was founded by Arron Shepherd, Nick Cooke, and Harry Hugo in 2015. Goat drives authentic brand engagement while integrating targeted paid media... More
