Integral Ad Science (IAS) to Provide Transparency to Netflix's (NFLX) Advertising Platform
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IAS Selected to Provide Transparency to Netflix's Advertising Platform
October 13, 2022 1:01 PM EDTAdvanced reporting will validate media quality for advertisers seeking to run ads on Netflix
NEW YORK, Oct. 13, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has been selected by Netflix (Nasdaq: NFLX) as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier. Using IAS's Viewability and Invalid Traffic (IVT)... More
