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Alibaba (BABA) Enters Strategic Partnership with BMW to Promote Digital Transformation Across Businesses
October 26, 2020 6:19 AM EDTAlibaba (NYSE: BABA) and BMW signed a Memorandum of Understanding (MoU) for strategic partnership in Beijing. Adhering to the principle of complementary advantages and win-win cooperation, the both sides will leverage their own resources, and carry out comprehensive cooperation in branding, marketing, channels, end-to-end operations, services, information technology, etc., aiming to implement the digitalization strategy into BMWs full business process, and enable dealers to provide an end-to-end and online-to-offline digital experience for customers.
Jochen Goller, President and CEO of BMW Group Region China said, Cross industry collaboration and open innovation exchange are indispensable in... More
